9:15-10:00 a.m. (EST)
Is Neuroaesthetics the Future of Merchandising?
What if you could apply psychological and scientific principles to deliver a more effective, compelling and repeatable store experience? Mike Peterson, president of Visionary Design Marketing, will share insights into the science of neuroaesthetics and its ability to enhance psychological well-being and reveal how leading companies are using biophilic design to better connect building occupants with the natural environment. If you’re looking for insight into the future of store design, this is a must-see.