Warren Kornblum

Warren Kornblum


Warren Kornblum is a Growth Advisor and the Founder of Shadow Branding Group. He has extensive senior executive leadership experience working within the private sector, as an executive at a Fortune 100 public company as well as with companies held by private equity ownership.

Canadian-born, Kornblum opened his first marketing agency in Toronto which quickly became one of the fastest growing brand resources in Canada and eventually, the United States. After selling the agency in 1996, he moved to New York as Managing Partner at Bozell Worldwide and head of the company’s worldwide retail endeavor, Bozell Retail. Kornblum also led the agency’s largest account, Verizon Wireless. He spent three years there before being recruited to join the senior management team at the then Fortune 100 retailer Toys “R” Us.

Kornblum was the Global Chief Marketing Officer and a member of the Executive Committee at Toys “R” Us for almost six years. He was responsible for all marketing functions across the company’s six divisions in 27 countries. During his tenure, he reinvigorated one of the great retail icons, “Geoffrey the Giraffe”, the famous jingle “I don’t want grow up, I’m a Toys “R” Us Kid”  and was pivotally involved in the development and execution of the retailer’s global flagship store in Times Square, which – until its closing in 2015 – was recognized as one of New York City’s most popular tourist destinations for families. Under his leadership, Toys “R” Us brand advertising won numerous awards along with gaining significant increases in both brand awareness and consumer affinity.

After leaving Toys “R” Us, when the company was acquired by private equity, Warren founded Shadow Branding Group to work directly with marketers on brand strategy, consumer marketing and communication and their growth initiatives. Kornblum also served as Chief Strategic Officer at Rooms To Go, one of America’s foremost home furnishing retailers between 2007 and 2016.

In 2016, through Shadow Branding, he became a Senior Advisor to the Chief Executive of Serta Simmons Bedding, an Advent controlled company. In July 2017, Kornblum assumed additional responsibilities as Interim Chief Marketing Officer until SSB hired a full-time CMO at the end of 2018.

Warren is known for his business development acumen, people skills and ability to drive growth. He understands the ever-changing influences on consumers and the need for equal competence in physical, digital and omnichannel marketing. With his passion for driving brand growth, Kornblum advocates for the power of brands and the need for them to stay in touch with their consumers by understanding their journey to purchase. Warren’s experience being at the helm of legacy brands battling disruptive challengers as well as with helping lead challenger brands as they strive to disrupt legacy businesses provides him with unique and practical perspectives.

Kornblum is in the final phases of writing his first book tentatively entitled, “NEVER TOO BIG TO FAIL”.

You’re Never Too Big to Fail . . . or Too Small to Disrupt

Ritz-Carlton Ballroom

If you’re tired of constant market changes, new competitive challenges and trying to get ahead of the curve, Warren Kornblum has the answer. The veteran marketing executive, whose expertise has guided retail and manufacturing leaders like Toys ‘R’ Us, Rooms To Go and Serta Simmons, has been on both sides of the disruption equation. In […]

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