Meghan Curran is the Senior Vice President, Marketing, Sales and Guest Relations for Shedd Aquarium. She provides leadership to the Aquarium’s focus on promoting and delivering outstanding guest-centric services and experiences. A member of the executive leadership team, Curran is responsible for the aquarium’s marketing, online communications, brand management, sales operations, guest relations, amenities and ancillary services and audience research.
Curran and her team are responsible for cultivating the organization’s close to 2 million guests each year, maintaining Shedd’s position as one of the most-attended aquariums in the U.S. and the top-attended paid cultural organization in Chicago. Under her leadership, her team works to provide an exceptional and seamless guest experience at all touch points – on site, online and outside of Shedd’s doors.
With a proven track record for assessing and leveraging audience insight to drive brand and experience, Curran has played a prominent role in building and advancing Shedd’s brand and reputation over the last 19 years. She was a driving force in the creation of Shedd’s in-house marketing agency and ensures that audience insights are infused into strategic planning efforts to develop and promote experiences that align with Shedd’s mission.
Before joining Shedd in 2001, Curran worked at Chicago Creative Partnership. She holds a Bachelor of Science degree in advertising from the University of Illinois.
What do outdoor grilling and patio specialists The BBQ Guys have in common with Chicago’s Shedd Aquarium—the most visited aquarium in the U.S.? They both understand how to leverage the predictive power of people-based marketing. Meghan Curran, VP of marketing for The Shedd Aquarium, and Jason Stutes, VP and head of analytics for BBQGuys, will share their […]