Darion Culbertson

Darion Culbertson


Darion Culbertson leads Alliance Data’s new business sales strategies. He is accountable for establishing new private label, co-brand and business card partnerships across a variety of markets.

With more than 33 years of retail credit experience, Darion began his career with Alliance Data’s predecessor company, JC Penney Business Services. Prior to his current role, Darion spent 23 years as a senior sales executive with Alliance Data, during which time he was instrumental in welcoming many Fortune 500 brands to Alliance Data through his comprehensive sales plans and strategies.

A graduate of Grambling State University, Darion holds a Bachelor of Science in Accounting Information Technology and a Master’s of Business Administration in Corporate Finance from University of Dallas. He is the mayor of the town of Fairview, Texas, and a member of the board of directors for the Samaritan Inn Annuity Board and Texas Health Resources hospital.

Now, New, Next

Grand Ballroom

What trends retailers need to know about the transformation of the hard goods landscape Attendees will get an exclusive first look at new insights into the furniture industry that build on trends revealed in the company’s recent Now, New, Next trends report detailing what’s currently impacting this space—and how brands can reach their best customers to […]

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